AUTHOR

Hey,

I’m Abigail Pearce – the creator of Ctrl + Reputation. I’m a lifelong pop culture geek with an eye for PR moves, media spin, and the subtle art of soft launching. Whether it’s a suspiciously timed apology, a ‘coincidental’ couple debut, or a rebrand disguised as deception – I’m here to break it down. I’ve always been fascinated by the space between what we see and what’s actually happening, especially online. In a world where image is currency, PR isn’t just for brands anymore; it’s baked into influencer posts, celeb ‘candids’, and every viral scandal. Ctrl + Reputation is my way of pressing pause and asking: what’s really going on here? – Abigail, (probably analysing a TikTok right now).