🖥️ About Ctrl + Reputation
Ctrl + Reputation is a pop culture x PR blog that breaks down the strategy behind the scandal.
I’m not here to break news, I’m here to break it down.
From viral ‘situationships’ and suspiciously timed apologies to brand rebrands and celebrity redemption arcs, Ctrl + Reputation is where you come to understand what’s actually going on behind the Instagram captions, headlines, and trending TikToks.
✨ What I’ll Cover
This isn’t just media commentary — it’s PR decoding in real time.
Expect weekly drops across these categories:
- 🔥 Hot Takes – Quick-turn reactions to trending stories, from apologies to PR stunts
- 💼 PR Breakdowns – Deep dives into crisis comms, brand pivots, and strategy moves
- 🧠 Lessons in Reputation – What to learn from who got it right (and who didn’t)
- 🔮 Trend Forecasts – Media and reputation shifts you’ll want to clock early
👋 Who’s Behind the Blog?
Hi — I’m Abigail, the creator of Ctrl + Reputation. I started this blog out of a love for media, pop culture, and the perfectly-timed PR play.
I’ve always been more interested in what a story means than just what it says.
This blog is part analysis, part commentary, and 100% reputation-watching.
📲 Stay Connected
- Follow the conversation on Instagram: @ctrlreputation
- Got a PR mess you want decoded? Submit it via DM
- Newsletter + blog alerts launching soon
Reputation is currency. Let’s track how it’s spent.
Ctrl + Reputation 